Privacy Policy

Last Updated: 14-03-2025

This Privacy Policy explains how Smile By Harley ("we," "us," or "our") collects, uses, and protects your personal information when you visit our website www.smilebyharley.com ("Website"). By accessing or using our Website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Personal Data

When you interact with our Website, we may collect personal data such as your name, email address, and other details you voluntarily provide (e.g., via contact forms or account registration). We process such data only for purposes necessary to provide our services, respond to your inquiries, or as otherwise described in this policy.

1.2 Automatically Collected Data

We may also automatically collect certain information about your device and browsing activities, including:

IP address, browser type, and operating system;
Pages you visit on our Website and the dates/times of your visits.

This data is used to improve our services, analyse trends, administer the site, and gather demographic information.

2. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to enhance your experience. Cookies are small data files stored on your device. We use them for various purposes, including:

Strictly Necessary Cookies: Essential for the basic functioning of our Website.
timer_145: remembers when you first saw our weekly offer so the countdown is the same on every visit. Strictly necessary, kept for 12 months.
Functionality Cookies: To remember your preferences (e.g., language settings).
Analytics Cookies: To help us understand how visitors use our site via tools such as Google Analytics.
Advertising Cookies: To deliver relevant ads via Google Ads.

2.1 Google Analytics

We use Google Analytics to collect and analyse visitor behavior on our Website. Google Analytics may use cookies to help us understand how users interact with the site. For more information on how Google uses data, please visit Google’s Privacy & Terms.

2.2 Google Ads

We use Google Ads to manage and measure advertising campaigns. Google Ads may use cookies and similar technologies to track ad performance and provide personalized advertising. For details on Google Ads cookies, please refer to Google’s Ads Privacy Policy.

2.3 Offer Timer Cookie

On your first visit, we activate a timer that tracks the expiration of a special offer. This timer is set to expire one week (7 days) after your initial landing on the site. The timer information is stored locally (via a cookie or local storage) solely to enforce the limited-time offer and is not used for any other purpose.

3. Consent and Data Processing

3.1 Consent for Cookies

We require your consent for the use of non-essential cookies (e.g., analytics, advertising, and functionality cookies). You can manage your cookie preferences via our consent banner. If you do not accept these cookies, only strictly necessary cookies will be used, and features like personalized ads or analytics tracking may be disabled.

3.2 Updating Your Consent

If you choose not to accept cookies initially, some features (such as the YouTube video embeds or limited-time offers) may not function fully. You can change your preferences at any time through our cookie settings, which are accessible via our Website.

4. How We Use Your Information

We use your data to:

Provide and improve our Website and services;
Personalize your experience;
Analyse site usage and trends;
Administer marketing campaigns;
Comply with legal obligations.

We do not sell or share your personal data with third parties for their own marketing purposes without your consent.

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. For instance, the timer tracking your offer expiration is set for 7 days.

6. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

Access: You can request copies of your personal data.
Correction: You can request correction of inaccurate or incomplete data.
Deletion: You can request deletion of your personal data.
Objection: You can object to certain processing activities.
Data Portability: You can request your data in a portable format.

Please contact us if you wish to exercise any of these rights.

7. Data Security

We implement appropriate security measures to protect your data from unauthorized access, disclosure, alteration, or destruction. However, no internet transmission or storage system is completely secure.

8. Third-Party Links

Our Website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these third parties. We encourage you to review their privacy policies when you visit their sites.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review the policy periodically to stay informed about how we protect your information.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Smile By Harley
Phone: 0207 043 8114
Address: 130 Harley Street, London, W1G 7JU